Favorite Android Ad Revenue: MobFox Review

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MobFox isn’t as MobFoxwell known of a player as AdMob or Mobclix.  However, they specialize in extremely high CPC (cost-per-click) ads in Europe and When they say high CPC, they really mean it.  I’ve seen 24-cent clicks, which is rather exciting if you’ve been seeing 3 cent clicks on AdMob.

Today I’m reviewing MobFox and using it for Android apps.

In my continuing quest to get the absolute maximum I can from my apps, I have been running them all head-to-head.  I have compared AdMob to MobClix in the past, and have also talked about getting paid by those two.  I also have compared ad income to paid app payouts.  Getting the money in your hands is an important thing.

Initial results caught my attention

Immediately after releasing an update to my low-traffic app using MobFox, I saw an increase in the revenue over AdMob.  Not only was the CPC higher, the CTR (click-through-rate) was higher as well.  That doesn’t take much math – higher income per click, and more clicks means more revenue.

MobFox day 1 incomeSo, within a few hours of uploading my app, I already had confirmation that this ad network showed promise.  Obviously, to make real money I’ll need more traffic and more time.

In fact, over the next week I started seeing eCMP (the approximate amount you’ll make per thousand impressions) jump around between $4 and $10!  I got Continue reading →

Android Market Developer Console

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Android MarketQuick update – Google just released some updates to the Android Developer Console.  This might be if interest to you, particularly if you’ve been wondering why the Developer Console hasn’t been updating any of your stats for your apps lately.

The developer blog for the Google guys responsible for the Android Market shows this post about the new feature they just added.  I find this relevant to the missing updates on the download stats because the last time this happened, we got the new Statistics feature.  I found the statistics feature immensely useful.

Android Market Merchant SalesThis new report is a .csv file showing a lot of data about each of your app purchases (taken from Google Checkout), separated by month.  This could be useful as you are analyzing when and where people are buying your apps, so you can find out how to make more sales and increase your revenue.  Of course, I personally use Appmonger to track this directly from my Droid right now.

I’m not sure about the market report yet, but it’s still neat to get more features.  I’m glad the arms race continues between the app markets.  App developers like us are the winners.

Android Alterate Market Review: SlideMe

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SlideMe Android MarketFor this review, I’m going to cover the SlideMe Android app market.  This is one of my favorite Android markets for a number of reasons, including ease of use and popularity.  More importantly, I think it is an important source of revenue for Android apps and games.

UPDATE this post is a bit old.  My apps are still on SlideMe, but they don’t get as much traffic as before.  I did get a payout (see near the bottom) but I don’t really see any sales there currently.

Also check out the previous review for AndroidPIT, as well as my previous post on Android app market evaluation criteria.

I currently put SlideMe in my tier-1 category.  I use the concept of tiers to decide which app markets deserve the most attention.  I check the stats more often and am sure to update my apps first in Tier 1 app stores.  I also sell my paid app (Droid Secret Tips Pro) on SlideMe – it is one of only four Android app stores that I put my paid app onto so far.

SlideMe App Store Revenue

I’ll cut to the chase.  One of the best features of SlideMe is that it pays better than most Android app markets. In fact, it doesn’t really charge a fee.  Your app price is reduced by the payment processor fee, and sometimes a VAT.  That’s it.   This means that my payout is up to 91% sometimes on my $1.99 app.

The amount of the sales price you keep varies, but no matter what I’ve always seen it to be as good or better than any other store.  A simple example for a $1.99 app:

The Android Market keeps 30% and pays you the remaining 70%.  That’s $1.39 to take home.

For the same sale on SlideMe, the payment fee may be as low as $0.17, so the take home is $1.82.

The result is 31% higher ($1.82/$1.39) in this case than from the Android Market.  As I mentioned, it varies based on the payment method and country that the purchaser is in.

Worldwide Android App Income

The net result: More income from your Android app

Note that Continue reading →

Site update complete!

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ProjectJourneymanNew Look!

The changes may not be startling, but I’m pleased that the site update is now up.  Complete with a name change and some logo and artwork polish, the site reflects my increasing focus on Android development and marketing, as well as my increasing rate of content generation.

I’ve left the old name, “A Series of Small Projects” and changed the focus to reflect that the majority of the projects I’m posting on are now related to:

  • Android development
  • Android marketing – getting more exposure for Android apps
  • Evaluating app markets for Android apps
  • Evaluating ad companies (such as AdMob and MobClix) and getting paid

Basically, everything related to the interests of an Android publisher or developer.

There are a few more changes I have in mind, but everything should be stable now.

I’ve also tweaked a few things and made the layout a little more appealing and easy to navigate.  Hope you like it!  If you have any suggestions or thoughts, let me know.

Android Ad Revenue Payments vs. App Sales Payouts

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Android App income is within your reachWhere’s My Money?

Your revenue model has a big impact on when and how you get your money for Android apps.  There are a myriad of different app stores and ad networks, but there are a number of things that each one has in common within its respective category.

You can monetize your app in a number of ways, including ads such as with LeadBolt or AdMob, by selling it on various Android app markets, or a few other more advanced methods (see blow for more info).

All the different payment schemes and rules that stand in between you and your money can get confusing, I’m going to describe some of the key differences between ad revenue and app sales revenue.

Update:  Check out the just-released Android Ad Network Primer on Kindle or in print for a crash course in getting the right advertisements into your Android app quickly.

Ad Revenue Models

If your revenue model includes ads, you might be using an ad network like AdMob, or  you might be using an ad exchange/mediator like Mobclix or AdWhirl.  There are dozens of ad networks out there, and several that would categorize themselves as ad exchanges or ad mediators.

The nature of ad revenue is that someone pays for the clicks or impressions.  Continue reading →