How to Deploy to Android Market

Deploy to Android MarketPreparing to deploy to Android Market (now Google Play) might be an intimidating prospect, but it doesn’t need to be.  Google has made it easy to get your app into the Android Market.

Google Play

Note that Google continually improves the Developer Console, so don’t be surprised if you see a few differences from these images (and even the name – it’s now Google Play).  The basic process to deploy your app to the Android Market (Google Play) generally remains the same.

Signing up as an Android Developer and Publisher

Before you can publish an app, you need to register with the Android Market.  It costs $25, but this is a one-time fee, good for as many applications as you want to deploy to Google Play.

Once you have registered, you can get into the Developer Console.  From here, click the lovely blue button to upload an application:

Create an app for the Android MarketYou’ll have the option to upload your .apk file, and then you get to the rest of the text and graphic assets.

Click on any of the Developer Console images below to see them in greater detail.

Add some spiffy images

I make sure I have all of my graphics and text ready before I go do deploy an app, so things go faster.

Several of the graphics are required, and you can’t deploy your app without them.  Hopefully you have your high-resolution icon and your screenshots ready now.

Promo and feature graphics are also important, but if you don’t have them ready you can wait until after you deploy your app to the Android Market (Google Play).

Deploy app to Android Market 1

Your .apk and graphic assets to use in the Android Market

Describe your app for the Android Market (Google Play)

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Ranking in the Amazon Appstore

Android Income RisingIf any more proof was needed that independent developers can succeed with Android apps, the Amazon Appstore is doing its best to provide it.

Last week, Amazon contacted me to indicate that they were interested in running a promotion for my Android app.  I was pleased, and somewhat excited.

What I did not expect, however, was to skyrocket up to the #1 position for paid apps in the Amazon Appstore.  Over the last three days, Droid Secret Tips Pro has been at the #2 position, with about a 12 hour period where it was the #1 app in the top 100 paid apps.

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Free Guide released – the Android Income Quickstart Guide [Unavailable]

Android Income Quickstart GuideThe wait is over!  I am now releasing the latest in the Android Income Series, the Android Income Quickstart Guide.  I think this guide shows one of the fastest and easiest ways to start earning money from your Android app or game.  Also, it’s completely free.

UPDATE: the Android Income Quickstart Guide is temporarily unavailable, while I work on a new version.  All of the content (and much more) is in the Android Income Powerstart Guide (also now unavailable), however.

This guide is aimed at the beginning – earning the first dollar from Android apps.  The first dollar is the hardest, so this guide is intended to get you past that hurdle.

If you’ve been working on an Android app and want to make money from it, or even if you just have an idea that you think would be good this guide will help get you prepared to start earning money with your app.

It’s not that hard to get started

It may seem intimidating to compete against giant companies who are already established in the Android Market.  Don’t be concerned – there’s plenty of room for independent developers.

Ladder to Android IncomeWhile it may seem like an insurmountable task to get an Android app out there and start earning money, it really isn’t.  You just need the right tools and knowledge to prevent getting bogged down in unnecessary tasks.  That’s why I distilled just the most important tasks to cover into this guide.

The knowledge you need to get started earning with your Android app

This guide covers topics such as: Continue reading

Android app badges

Both Amazon and Google, the two biggest players in the Android app space, have the ability to show “badges” so you can link people directly to your app.  Maybe it doesn’t surprise you, but Google did it better for the Android Market.

Android Market button

UPDATE:  see the most recent Google Play badge guidelines here.  They change periodically:

https://play.google.com/intl/en_us/badges/

Google went so far as to have a badge generator for you, and to host the images.  That’s pretty handy.  You just enter your package name, select the button size, and you now have a snippet of code to paste into your page.

Overall, Google’s solution is pretty slick.

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Android app declined payments, refunds, and chargebacks

Android Payment DeclinedAn unfortunate part of Android app sales is getting declined payments, refunds, and even chargebacks. It can be discouraging when you find that income you could have earned is snatched back from you, so it’s best to arm yourself with knowledge of how the system works.

Each market has different rules for refunds, which can play a big part in how many refunds you get.  Of course, the refund policy can affect how many people choose to buy in the first place, but it’s harder to measure that.

Android Market

I get updates on my Android Market sales, using the Appmonger app.  Since each sale can be refunded within 15 minutes, orders are pending for that period of time.  In addition, if there is a problem with the transaction (such as a declined credit card), the transaction is also cancelled. Continue reading