Free for Today – Android Ad Network Primer on Kindle [expired]

Android Ad Network Primer on Amazon[UPDATE – the free promo day is over for now, but you might still be able to borrow the book for free (see below)]

I get it – you’re in this business to make money, not spend it.  It’s hard to spend any money at all before you earn it.  That’s a lot of why I post on this blog.  I want to help other developers.

As you may know, the Android Ad Network Primer can be borrowed for free for those of you who have Amazon Prime and a Kindle Fire. Continue reading

Linking to apps in Android app stores – the Android Market Manager

Linking to your Android app (or all of your apps) in the various Android app stores can be a bit of a hassle, since many app markets require a unique method to link to apps in their market.

Enter the Android Market Manager: this library encapsulates the linking methods for several of the big name app stores.  It doesn’t cover all of the app stores covered in the Android Market Alternatives report, but it covers all of the big ones that I’ve made special efforts to link properly. Continue reading

Android Ad Network Review: LeadBolt

My review of LeadBolt for ads in my Android apps has been a long time coming.  I started working with them over six months ago.  When the project I was working on didn’t quite match the ad units I investigated, my implementation of LeadBolt got stalled.

UPDATE – I’m not currently using LeadBolt.

That’s too bad, actually.  I integrated their ad units into my last two apps, and after seeing the results I am rolling out LeadBolt advertisements to my other apps as well.  My lifetime average eCPM with them is over $2.00.  Not bad at all… Continue reading

Android Ad Network – Swappit

To earn more ad revenue from your Android apps, what you might need is more exposure.  House ads work great, but they only reach out to customers you already have through your other apps.

Update 2018 – they’re gone.

That’s where Swappit comes it.  Swappit is a bit of an outlier – you don’t earn ad revenue from it, but rather you exchange your ads for those in other apps that also use Swappit.  Basically, it lets you run a house ad campaign in other developers’ apps. Continue reading

How to Handle Badges for Android App Stores

If you’re looking to drive Android app discovery and downloads from your website, you have likely considered using one of the app store badges that can be seen everywhere.

No, not the one from Apple (unless your app is also on the Apple Appstore). Android app store badges! There are in fact a lot to choose from.

There is a small quirk though – each app store that provides a badge creates a different sized image (and sometimes no image at all, but dynamic content).

And then there’s the clause of mutually assured annihilation: most of the app store branding guidelines require that their badge be “as big or bigger” than any other badges. At least they don’t all require that their badge be on top…

Why multiple Android app store badges? Continue reading